Nucell Pharma ́s mission is focused on developing reliable sources of good quality excipients and bring valuable and cost‐effective solutions to consumer’s problems. Nucell Pharma ́s policy is to act as a liaison between leading‐edge manufacturers and consumers from various industries such as nutraceutical, OTC, generic and pharmaceutical companies certifying and monitoring manufacturers’ quality and consumers’ needs, demands, and expectations. The marketing strategy drives the creation of a robust network of information on various polymers on multiple applications such as tableting coating, granulation, controlled release, extrusion and viscosity agent for liquid dosage forms, moisture control in processed food, and cosmetic formulations.